Here is the audio of the spot and below is what that did to the website traffic!
I have no clear idea how things are over there in regards to genital taboos and body image shame, but I hope that it got people thinking and talking a bit.
Would love some comments below about the nature of the vagina taboo in Italy, how the project was received by the audience and what kind of discussion ensued.
Analytics are so good!
“If I was to actually describe why I am interested in this project it stemmed from a discussion I had with friends over New Years. The boys were talking about who was circumcised and who wasn’t, and then the conversation turned to vaginas. I’m not very well versed in vaginas. I have one, but I don’t really look at it. It’s a part of me, but unknown to me. I know how things feel. I know folds and crests and ridges, and points of pleasure. But I do not define my vagina. It simply is.
Anyway, the conversation turned to ‘innies’ and ‘outies’. The interesting thing was, we knew nothing about them. None of us. I had to turn to one of my male friends and ask him what I ‘was’. The boys had very clear ideas of what makes a ‘good’ vagina, but I couldn’t even begin to describe a framework. I think vaginas resist words, resist definitions, cannot be constrained or presented in language. And that’s why I’ve suddenly become interested in looking at my vagina, quite literally. I suppose I am trying to see another part of myself.”